Positioning, pricing and channel strategy for developers who have the units and need the absorption.
When units are not moving, the instinct is to discount. More often the product is being shown to the wrong buyer, priced against the wrong comparables, or sold through channels that reach people who were never going to buy. Discounting fixes the symptom and costs the margin.
The same structured process, pointed at absorption. We test how the product is being presented against how the market is actually buying.
A working playbook rather than a strategy deck. It states what to say, to whom, at what price, through which channel.