FOr developers & builders

Build The Right Product, Then Sell It To The Right Buyer.

Positioning, pricing and channel strategy for developers who have the units and need the absorption.

turnaround

4-5 weeks

FORMAT

Playbook and delivery support

STAGE

Pre- launch or mid sales

Slow sales is usually a positioning problem.

When units are not moving, the instinct is to discount. More often the product is being shown to the wrong buyer, priced against the wrong comparables, or sold through channels that reach people who were never going to buy. Discounting fixes the symptom and costs the margin.

What the review answers

Who is the buyer, really?

What is this product actually worth?

Which channels convert, and which only generate traffic?

What are competitors promising?

Why are viewings not closing?

What do we change first?

Our method - how the decision gets made

The same structured process, pointed at absorption. We test how the product is being presented against how the market is actually buying.

STEP 1

Product & price audit

We assess unit mix, specification and pricing against live comparables and recent transaction evidence.

STEP 2

Buyer segmentation

We define who is realistically able and willing to buy or invest, and what they are comparing you to.

STEP 3

Positioning Framwork

Visual walkthroughs and mockups, content pillars, themes and calendar, and a brand template library.

STEP 4

Positioning playbook

We set the narrative, content strategy and channel plan, with a brief your sales team and agents can execute.

What you receive

A working playbook rather than a strategy deck. It states what to say, to whom, at what price, through which channel.

01 Positioning and messaging framework

02 Content pillars, themes and calendar

03 Produced video or investor brochure and profile

04 Content repurposing system

05 Structured handoff and team training

FEE

From $2,999

Positioning · one-off. Distribution from $5,999 per quarter

Two tiers. Asset Positioning builds the investment proposition and the materials, once. Asset Distribution adds ongoing production and execution to put it in front of the buyers who matter.

Positioning: 50% to begin, 50% on delivery. Distribution: billed quarterly, cancel anytime.

Asset Positioning — from $2,999

Investment proposition, target investor profile, investor messaging, investor-ready materials, buyer channel strategy, plus Data Lab access for 12 months

Asset Distribution — from $5,999 / quarter

Positioning plus content strategy and calendar, content production, custom content assets, repurposing systems, execution and performance management

Select partnerships only

We take on a limited number of assets at a time, so distribution is scoped on capacity as well as on the asset

Start with positioning. Distribution only makes sense once the proposition and materials exist — otherwise there is nothing to distribute.

We knew how to get to the customers we couldn't find, we were looking in the wrong places with the wrong material, now we got real leads to convert in such a short time