Validate Demand Before You Break Ground.
Market intelligence to help developers build the right product, at the right price, in the right market.
turnaround
20 days
FORMAT
Written report + decision framwork
STAGE
Pre- construction
The market moves faster than your development.
Developments in Ghana rarely collapse. They slow down. Sales take longer, margins tighten, and capital stays tied up. The issue is rarely the concept — it is untested assumptions. With tax pressure now adding roughly 15% to prices, every project carries more risk.
What we help you understand
Is there real demand?
Who is the market?
What will they pay?
What are competitors doing?
What is changing?
What does this mean for you?
Our method - how the decision gets made
Every engagement follows the same structured process. We do not collect information for its own sake. We test assumptions, surface risk, and translate findings into a decision.
STEP 1
Desk research
We map pricing, supply, demand drivers, competitors, infrastructure and market constraints.
STEP 2
Market signals
We analyse listings, pricing movements, buyer behaviour, competitor activity and other market signals.
STEP 3
Field research
Where required, we validate assumptions through agents, buyers, surveys, calls and targeted field research.
STEP 4
KuroScore™
We assess demand, pricing, accessibility, infrastructure, liveability and execution risk against the evidence.
What you receive
A structured, written report built for real capital decisions — not a presentation. Conclusions are assessed using KuroScore™, with assumptions made explicit.
01
Decision posture: Go, Conditional, Defer or No-Go
02
Desk research across pricing, demand, infrastructure and supply
03
Field findings with site photos and rent validation
04
Agent conversations and micro-location analysis
05
12 months of Data Lab access
FEE
From $2,299
Per report · scoped on the project
Turn market signals into better development decisions. Scoped against the size of the decision — unit types, size of the catchment, and how much of the demand evidence has to come from primary field work.
